Home » In Conversation With

In Conversation With

As a direct result of COVID-19, the Muscle Help Foundation charity moved quickly to establish a new virtual initiative called ‘In Conversation With’ (ICW) created with one objective – to help our beneficiaries and families across the country feel less isolated and more connected.

‘In Conversation With’ (ICW) is an online broadcast initiative made up of standalone episodes where interesting guests and personalities are invited to share positive stories and lockdown insights together with tips and takeaways.

Michael McGrath, CEO, The Muscle Help Foundation said:

“Having distractions and things to look forward to makes life a little easier – that’s why our ‘In Conversation With’ (ICW) broadcast project was conceived. Our beneficiaries are extremely vulnerable; I know that our families are all shielding as I have, since March 2020 – for many, that’s now over 100 days!

‘In Conversation With’ (ICW) offers an informal bi-weekly platform where guests, with specifically our audience in mind, share stories and insights – the hosts role is to encourage free-flowing chatter, focusing on different aspects of their lives but also some occasional fun in getting up close and personal.

I wanted it to be a positive, uplifting, and inspirational space, enabling our community to directly engage with interesting guests by for example asking questions in real-time and posting comments – talk about making your audience feel special, connected and very much a part of the conversation.”

“A split screen shows the host alongside the guest who can also include slides, images and interesting content to support their episode. All viewer activity is monitored, allowing for robust safeguarding. There’s a charity branded backdrop that elevates the charity’s brand. We stream live to our Facebook and YouTube channels. We plan to also stream on LinkedIn and Instagram.

Episodes are recorded, giving new viewers the opportunity to watch at their leisure. The SurveyMonkey feedback ensures we can continue to improve the viewing experience. Metrics such as reach, engagement and thru-plays are recorded, giving the charity a ready-made mechanism to report directly back to funders.

We’re receiving an increasing number of ‘ICW’ requests from our community which is fantastic and whilst it’s not yet reached the heady heights of The Graham Norton Show, guests have been confirmed through until the end of the year. It’s gathering momentum - my instinct is that this initiative will become embedded as a fixture in our delivery schedule for the foreseeable future,” added Michael McGrath.