In Conversation With (ICW)

Some 24 months ago and as a direct result of COVID-19 (March 2020), the charity established a virtual broadcast initiative called ‘In Conversation With’ (ICW) with three clear goals – 1) to enable beneficiaries and families across the UK feel less isolated and more connected 2) to help reach new audiences in amplifying the charity's work and impact and 3) to encourage viewers to donate.


ICW – SERIES III 12 shows: March 2022 to Feb 2023

ICW Robin Sheppard


"Putting Liberty Into Access" ~ Chairman, Bespoke Hotels
Date: Monday 25th July 2022
Time: 7.30pm
Host: Michael McGrath



"I'm Just Ross"
Date: Monday 27th June 2022
Time: 7.30pm
Host: Michael McGrath


SERIES III: EPISODE 3: ICW – Karun Chandhok

Racing Driver, TV Presenter, F1 Commentator
Date: Monday 30th May 2022
Time: 7.30pm
Host: Michael McGrath

To watch this episode: CLICK HERE

ICW Ed Warner


Founder & CEO Motionspot and Fine & Able
Date: Monday 25th April 2022
Time: 7.30pm
Host: Michael McGrath

To watch this episode: CLICK HERE

ICW Mike Miller

SERIES III: EPISODE 1: ICW – Mike Miller-Smith MBE

CEO Aerobility & Aviation Ambassador (DfT)
Date: Monday 28th March 2022
Time: 7.30pm
Host: Michael McGrath

To watch this episode: CLICK HERE

SERIES I 15 shows: May 2020 to Dec 2020 Click Graphic Below to Watch

SERIES II 23 shows: Jan 2021 to Feb 2022 Click Graphic Below to Watch

Michael McGrath, CEO, The Muscle Help Foundation said:

“Having distractions and things to look forward to makes life easier for everyone, right? Interesting guests and personalities are invited to share their stories and insights and as the host, I seek to encourage free-flowing 'long-form' conversations, focusing on different aspects of their lives but also a little fun in getting up close and personal with our quick fire rounds.

Each 'show' is designed to inform, entertain and uplift, enabling our community across the UK to directly engage with guests by for example asking questions in real-time via the in-house online studio chat-room (streamed via our broadcast partner StreamYard) - talk about making your audience feel special, connected and very much a part of the conversation.

A split screen shows the host alongside the guest who can also include a few images and a short video snippet if they wish - viewer activity is monitored by the charity, allowing for robust safeguarding. A charity branded backdrop elevates brand awareness and we stream live on our Facebook, YouTube and LinkedIn channels.

'Shows' are recorded giving viewers the opportunity to watch at their convenience ~ metrics such as reach, engagement and thru-plays are tracked, giving the charity a ready-made mechanism to review and assess engagement.

After each show, a guest commits to personally contacting one or two potential future guests that they might know to support a future episode. Whilst broadcasts have yet to reach the heady heights of 'The Graham Norton Show', we've powered our way through 38 broadcasts over the last 23 months.

Series III is shaping up well ~ we launch on 28th March 2022 and there will be 12 shows across the year, one a month, giving the charity more time to plan, market and actively promote upcoming broadcasts in collaboration with its guests. You can view all SERIES I & SERIES II shows here and be sure you subscribe to our YouTube channel ~ happy viewing!


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