In Conversation with…
As a direct result of COVID-19, the Muscle Help Foundation charity moved quickly to establish a new virtual initiative called ‘In Conversation With’ (ICW) created with one objective – to help our beneficiaries and families across the country feel less isolated and more connected.
‘In Conversation With’ (ICW) is an online broadcast initiative made up of standalone episodes where interesting guests and personalities are invited to share positive stories and lockdown insights together with tips and takeaways.
| Michael McGrath, CEO, The Muscle Help Foundation said:
“Having distractions and things to look forward to makes life a little easier – that’s why our ‘In Conversation With’ (ICW) broadcast project was conceived. Our beneficiaries are extremely vulnerable; I know that our families are all shielding as I have, since March 2020 – for many, that’s now over 100 days! ‘In Conversation With’ (ICW) offers an informal bi-weekly platform where guests, with specifically our audience in mind, share stories and insights – the hosts role is to encourage free-flowing chatter, focusing on different aspects of their lives but also some occasional fun in getting up close and personal. I wanted it to be a positive, uplifting, and inspirational space, enabling our community to directly engage with interesting guests by for example asking questions in real-time and posting comments – talk about making your audience feel special, connected and very much a part of the conversation.” |
‘IN CONVERSATION WITH’ EPISODES – 2020 SCHEDULE
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Fulfilled Dreams
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When a mum from Strabane (Northern Ireland) takes time out from her busy schedule to submit a Muscle Dream nomination in which ...
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