In Conversation With (ICW)
As a result of COVID-19, the charity moved quickly to establish a new virtual initiative called ‘In Conversation With’ (ICW) with one goal – to enable our beneficiaries and families across the UK feel less isolated and more connected.
| Michael McGrath, CEO, The Muscle Help Foundation said:
“Having distractions and things to look forward to makes life easier for everyone right now - that’s why this project was conceived. Our beneficiaries and families are vulnerable - they have been shielding (as I have), since March 2020 – as of May 2021, that’s over 400 days for many! ICW offers an informal bi-weekly platform where interesting guests and personalities are invited to share stories and insights – as the host, I try to encourage free-flowing 'long-form' conversations, focusing on different aspects of their lives but also a little fun in getting up close and personal with some quick fire questions. It's my hope that each episode is entertaining, uplifting and interesting, enabling our community to directly engage with guests by for example asking questions in real-time via the in-house online chat-room – talk about making your audience feel special, connected and very much a part of the conversation.” |
Fulfilled Dreams
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When a mum from Strabane (Northern Ireland) takes time out from her busy schedule to submit a Muscle Dream nomination in which ...
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