Home » In Conversation With (ICW)
Michael McGrath, CEO, The Muscle Help Foundation said:
“Having distractions and things to look forward to makes life easier for everyone right now - that’s why this project was conceived. Our beneficiaries and families are vulnerable - they have been shielding (as I have), since March 2020 – as of February 2021, that’s over 330 days for many! ICW offers an informal bi-weekly platform where interesting guests and personalities are invited to share stories and insights – as the host, I try to encourage free-flowing 'long-form' conversations, focusing on different aspects of their lives but also a little fun in getting up close and personal with some quick fire questions. It's my hope that each episode is entertaining, uplifting and interesting, enabling our community to directly engage with guests by for example asking questions in real-time via the in-house online chat-room – talk about making your audience feel special, connected and very much a part of the conversation.” |
“A split screen shows the host alongside the guest who can also include images and video snippets if they wish to support their episode. All viewer activity is monitored, allowing for robust safeguarding. A charity branded backdrop elevates our brand and Stronger Together tagline. We stream live to our Facebook and YouTube channels. We're hoping to also stream on our LinkedIn and Instagram channels.
Episodes are recorded, giving viewers the opportunity to watch at their leisure. The SurveyMonkey feedback ensures we can continue to improve the viewing experience. Metrics such as reach, engagement and thru-plays are recorded, giving the charity a ready-made mechanism to report directly back to funders. We’re receiving an increasing number of ‘ICW’ requests from our community which is fantastic and whilst it’s not yet reached the heady heights of 'The Graham Norton Show', guests have been confirmed through until the summer of 2021. My instinct is that this initiative will become embedded as a permanent fixture in our delivery schedule for the foreseeable future,” added Michael McGrath. |
SERIES: 2 , EPISODE 1: ICW – Ryan Ramsey
Kicking off Series 2!
Date: Wednesday 6th January 2021
Time: 7.30pm
Host: Michael McGrath
To watch this episode: CLICK HERE
SERIES 2, EPISODE 2: ICW – Anthony Davidson
Mercedes-AMG F1 simulator driver & Former F1 Racing Driver
Date: Wednesday 20th January 2021
Time: 7.30pm
Host: Michael McGrath
To watch this episode: CLICK HERE
SERIES 2, EPISODE 3: ICW – Vicki Butler-Henderson
The Bird on TV Who Can Drive
Date: Wednesday 3rd February 2021
Time: 7.30pm
Host: Michael McGrath
To watch this episode: CLICK HERE
SERIES 2, EPISODE 4: ICW – Mike Elliott
Technology Director, Mercedes-AMG Petronas F1 Team
Date: Wednesday 17th February 2021
Time: 7.30pm
Host: Michael McGrath
To watch this episode: CLICK HERE
SERIES 2, EPISODE 5: ICW - Tom Lawton
British Designer, Uplifting Inventor & Daydreamer
Date: Wednesday 3rd March 2021
Time: 7.30pm
Host: Michael McGrath
To watch this episode: CLICK HERE
SERIES 2, EPISODE 6: ICW - Gianluca Luisi
Luisi21’s Guide to Life in Lockdown
Date: Wednesday 17th March 2021
Time: 7.30pm
Host: Michael McGrath
To watch this episode: CLICK HERE
SERIES 2, EPISODE 7: ICW - James Ian
'JI says Hi' ... from Los Angeles
Date: Wednesday 31st March 2021
Time: 7.30pm
Host: Michael McGrath
To watch this episode: CLICK HERE
SERIES 2, EPISODE 8: ICW - Chrissie Langley
Sport Physiologist, England Para-Football & Performance Lead
Date: Wednesday 14th April 2021
Time: 7.30pm
Host: Michael McGrath
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