In Conversation with…

As a direct result of COVID-19, the Muscle Help Foundation charity moved quickly to establish a new virtual initiative called ‘In Conversation With’ (ICW) created with one objective – to help our beneficiaries and families across the country feel less isolated and more connected.

In Conversation With’ (ICW) is an online broadcast initiative made up of standalone episodes where interesting guests and personalities are invited to share positive stories and lockdown insights together with tips and takeaways.

Michael McGrath, CEO, The Muscle Help Foundation said:

“Having distractions and things to look forward to makes life a little easier – that’s why our ‘In Conversation With’ (ICW) broadcast project was conceived. Our beneficiaries are extremely vulnerable; I know that our families are all shielding as I have, since March 2020 – for many, that’s now over 100 days!

‘In Conversation With’ (ICW) offers an informal bi-weekly platform where guests, with specifically our audience in mind, share stories and insights – the hosts role is to encourage free-flowing chatter, focusing on different aspects of their lives but also some occasional fun in getting up close and personal.

I wanted it to be a positive, uplifting, and inspirational space, enabling our community to directly engage with interesting guests by for example asking questions in real-time and posting comments – talk about making your audience feel special, connected and very much a part of the conversation.”

‘IN CONVERSATION WITH’ EPISODES – 2020 SCHEDULE

Scroll down for the latest episode

EPISODE 1: In Conversation With – Ryan Ramsey

Former Royal Navy Submarine Commander
Date: 15th May 2020
Time: 11.45-12.45
Host: Michael McGrath
To watch this episode: CLICK HERE

EPISODE 2: In Conversation With – Sue Duraikan

Family Communication in Times of Adversity
Date: 29th May 2020
Time: 2-3pm
Host: Michael McGrath
To watch this episode: CLICK HERE

EPISODE 3: In Conversation With – Jon Bolding

England Powerchair Football Captain
Date: Friday 12th June 2020
Time: 2-3pm
Host: Jake Kanter, Journalist & Charity Volunteer
To watch this episode: CLICK HERE

EPISODE 4: In Conversation With – Fay Sharpe

Enhancing and Enriching Lives with Limited Outdoor Access
Date: Friday 26th June 2020
Time: 2-3pm
Host: Sarah Lowther, Radio Presenter, Event Host & Charity Volunteer
To watch this episode: CLICK HERE

EPISODE 5: In Conversation With – The Naomi & Leah Show

TBC – Life, Laughter, Love & Lockdown
Date: Friday 10th July 2020
Time: 4-5pm
Host: Michael McGrath

EPISODE 6: In Conversation With – TBC

TBC
Date: Friday 24th July 2020
Time: TBC
Host: TBC

EPISODE 7: In Conversation With – TBC

TBC
Date: Friday 7th August 2020
Time: TBC
Host: TBC

EPISODE 8: In Conversation With – TBC

TBC
Date: Friday 21st August 2020
Time: TBC
Host: TBC

EPISODE 9: In Conversation With – TBC

TBC
Date: Friday 4th September 2020
Time: TBC
Host: TBC

EPISODE 10: In Conversation With – TBC

TBC
Date: Friday 18th September 2020
Time: TBC
Host: TBC

EPISODE 11: In Conversation With – TBC

TBC
Date: Friday 2nd October 2020
Time: TBC
Host: TBC

EPISODE 12: In Conversation With – TBC

TBC
Date: Friday 16th October 2020
Time: TBC
Host: TBC

EPISODE 13: In Conversation With – TBC

TBC
Date: Friday 30th October 2020
Time: TBC
Host: TBC

EPISODE 14: In Conversation With – TBC

TBC
Date: Friday 13th November 2020
Time: TBC
Host: TBC

EPISODE 15: In Conversation With – TBC

TBC
Date: Friday 27th November 2020
Time: TBC
Host: TBC

EPISODE 16: In Conversation With – TBC

TBC
Date: Friday 11th December 2020
Time: TBC
Host: TBC

“A split screen shows the host alongside the guest who also can include slides, images and interesting content to support their episode. All viewer activity is monitored, allowing for robust safeguarding. There’s a charity branded backdrop that elevates the charity’s brand and at the moment, whilst we are live streaming to our Facebook and YouTube channels, we plan to broadcast on LinkedIn and Instagram once the technical streaming bits are sorted!

Each episode is recorded, giving new viewers the opportunity to watch at their leisure. The SurveyMonkey feedback put in place ensures we can continue to improve the overall viewing experience. Viewer metrics are recorded so traction and reach can be measured, plus we have a ready-made mechanism to report back directly to funders.

We’re receiving an increasing number of ‘ICW’ requests from our community which is absolutely fantastic and whilst it’s not yet reached the heady heights of The Graham Norton Show, guests have been confirmed through until mid-August. It’s gathering momentum and my instinct is that these conversations will not only be going this time next year but actually, I think it will be embedded as a fixture in our delivery schedule for the foreseeable future,” added Michael McGrath.

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