In Conversation With (ICW)


As a result of COVID-19 in March 2020, the charity moved quickly to establish a new virtual broadcast initiative called ‘In Conversation With’ (ICW) with three clear goals – 1) to enable beneficiaries and families across the UK feel less isolated and more connected and 2) to help reach new audiences in amplifying the charity's work and impact and 3) encourage donations.

Michael McGrath, CEO, The Muscle Help Foundation said:

“Having distractions and things to look forward to makes life easier for everyone, right? That’s why this initiative was conceived, offering an informal platform (currently one broadcast every three weeks) where interesting guests and personalities are invited to share their stories and insights – as the host, I try to encourage free-flowing 'long-form' conversations, focusing on different aspects of their lives but also a little fun in getting up close and personal with two quick fire rounds.

Each 'show' is designed to inform, entertain and uplift, enabling our community to directly engage with guests by for example asking questions in real-time via the in-house online studio chat-room (streamed via our broadcast partner StreamYard) - talk about making your audience feel special, connected and very much a part of the conversation.”

“A split screen shows the host alongside the guest who can also include images and short video snippets - viewer activity is monitored by the charity, allowing for robust safeguarding. A charity branded backdrop helps to elevate our brand. We stream live on our Facebook, YouTube and LinkedIn channels.

All 'shows' are recorded (with guest consent) giving viewers the opportunity to watch at their convenience. Metrics such as reach, engagement and thru-plays are recorded, giving the charity a ready-made mechanism to review and assess engagement.

After each show, a guest commits to thinking about and personally contacting one or two potential future guests that they know. Whilst broadcasts have yet to reach the heady heights of 'The Graham Norton Show', guests have been confirmed through until the end of Feb 2022. I am delighted to say that a Series III is being planned for March 2022 but this time, there will be 12 shows across the year, one every month, giving the charity more time to plan and more widely market and promote episodes," added Michael McGrath.

To View Series I (15 shows in 2020): CLICK HERE

To View Series II (19 shows 'so far' in 2021): see below

Series III (12 shows): March 2022 to Feb 2023

SERIES: 2 , EPISODE 1: ICW – Ryan Ramsey 

Kicking off Series 2!
Date: Wednesday 6th January 2021
Time: 7.30pm
Host: Michael McGrath

To watch this episode: CLICK HERE

SERIES 2, EPISODE 2: ICW – Anthony Davidson

Mercedes-AMG F1 simulator driver & Former F1 Racing Driver
Date: Wednesday 20th January 2021
Time: 7.30pm
Host: Michael McGrath

To watch this episode: CLICK HERE

 

SERIES 2, EPISODE 3: ICW – Vicki Butler-Henderson

The Bird on TV Who Can Drive
Date: Wednesday 3rd February 2021
Time: 7.30pm
Host: Michael McGrath

To watch this episode: CLICK HERE

SERIES 2, EPISODE 4: ICW – Mike Elliott

Technology Director, Mercedes-AMG Petronas F1 Team
Date: Wednesday 17th February 2021
Time: 7.30pm
Host: Michael McGrath

To watch this episode: CLICK HERE

Tom Lawton

SERIES 2, EPISODE 5: ICW - Tom Lawton

British Designer, Uplifting Inventor & Daydreamer
Date: Wednesday 3rd March 2021
Time: 7.30pm
Host: Michael McGrath

To watch this episode: CLICK HERE

Gianluca Luisi

SERIES 2, EPISODE 6: ICW - Gianluca Luisi

Luisi21’s Guide to Life in Lockdown
Date: Wednesday 17th March 2021
Time: 7.30pm
Host: Michael McGrath

To watch this episode: CLICK HERE

James Ian

SERIES 2, EPISODE 7: ICW - James Ian

'JI says Hi' ... from Los Angeles
Date: Wednesday 31st March 2021
Time: 7.30pm
Host: Michael McGrath

To watch this episode: CLICK HERE

Chrissie Langley

SERIES 2, EPISODE 8: ICW - Chrissie Langley

Sport Physiologist, England Para-Football & Performance Lead
Date: Wednesday 14th April 2021
Time: 7.30pm
Host: Michael McGrath

To watch this episode: CLICK HERE

SERIES 2, EPISODE 9: ICW - Ross Brawn OBE

Managing Director of Motorsport for F1
Date: Wednesday 12th May 2021
Time: 7.30pm
Host: Michael McGrath

To watch this episode: CLICK HERE

SERIES 2, EPISODE 10: ICW - Aaron Whitnall

Operations Coordinator
Date: Wednesday 26th May 2021
Time: 7.30pm
Host: Michael McGrath

To watch this episode: CLICK HERE

 

SERIES 2, EPISODE 11: ICW - Andrew Robertson & Chris Howard

Reflections in Colour - in partnership with Muscular Dystrophy UK
Date: Wednesday 9th June 2021
Time: 7.30pm
Host: Michael McGrath

To watch this episode: CLICK HERE

SERIES 2, EPISODE 12: ICW - Nicola Millar & Rebecca Stewart

Founders of RARE Revolution and the RARE Youth Magazine
Date: Wednesday 23rd June 2021
Time: 7.30pm
Host: Michael McGrath

To watch this episode: CLICK HERE

Ross Lannon

SERIES 2, EPISODE 14: ICW - Ross Lannon

Cornish blogger, presenter & cheeky chap!
Date: Wednesday 16th August 2021
Time: 7.30pm
Host: Michael McGrath

To watch this episode: CLICK HERE

Ryan Ramsey

SERIES 2, EPISODE 15: ICW – Adam McEvoy

National Development Manager, Wheelchair Football Association
Date: Wednesday 8th September 2021
Time: 7.30pm
Host: Michael McGrath

To watch this episode: CLICK HERE

Jon Rey-Hastie

SERIES 2, EPISODE 16: ICW – Dr Jon Rey-Hastie

CEO, Pathfinders Neuromuscular Alliance
Date: Wednesday 29th September 2021
Time: 7.30pm
Host: Michael McGrath

To watch this episode: CLICK HERE

Jon Rey-Hastie

SERIES 2, EPISODE 17: ICW – Chris Wood MBE

Founder, Flying Disabled
Date: Wednesday 20th October 2021
Time: 7.30pm
Host: Michael McGrath

To watch this episode: CLICK HERE

Kerry Thompson

SERIES 2, EPISODE 18: ICW – Kerry Thompson

Disability Blogger, AKA The Toilet Queen
Date: Wednesday 10th November 2021
Time: 7.30pm
Host: Michael McGrath

To watch this episode: CLICK HERE

Kerry Thompson

SERIES 2, EPISODE 19: ICW – Henry Fraser

Mouth Artist, Author & Speaker
Date: Wednesday 1st December 2021
Time: 7.30pm
Host: Michael McGrath

To watch this episode: CLICK HERE 

Kerry Thompson

SERIES 2, EPISODE 20: ICW – Bertie & Ali Kay

The Bertie & Ali Kay Christmas show
Date: Wednesday 22nd December 2021
Time: 7.00pm
Host: Michael McGrath

To watch this episode: CLICK HERE

Josh Wintersgill

SERIES 2, EPISODE 21: ICW – Josh Wintersgill

Founder, ableMove
Date: Wednesday 12th January 2022
Time: 7.30pm
Host: Michael McGrath

To watch this episode: CLICK HERE

Josh Wintersgill

SERIES 2, EPISODE 22: ICW – Angus Drummond

Disabled entrepreneur, dad & traveller
Date: Wednesday 2nd February 2022
Time: 7.30pm
Host: Michael McGrath

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