In Conversation With (ICW)


As a result of COVID-19, the charity moved quickly to establish a new virtual initiative called ‘In Conversation With’ (ICW) with one goal – to enable our beneficiaries and families across the UK feel less isolated and more connected.

Michael McGrath, CEO, The Muscle Help Foundation said:

“Having distractions and things to look forward to makes life easier for everyone right now - that’s why this project was conceived. Our beneficiaries and families are vulnerable - they have been shielding (as I have), since March 2020 – as of May 2021, that’s over 400 days for many!

ICW offers an informal bi-weekly platform where interesting guests and personalities are invited to share stories and insights – as the host, I try to encourage free-flowing 'long-form' conversations, focusing on different aspects of their lives but also a little fun in getting up close and personal with some quick fire questions.

It's my hope that each episode is entertaining, uplifting and interesting, enabling our community to directly engage with guests by for example asking questions in real-time via the in-house online chat-room – talk about making your audience feel special, connected and very much a part of the conversation.”

“A split screen shows the host alongside the guest who can also include images and video snippets if they wish to support their episode. All viewer activity is monitored, allowing for robust safeguarding. A charity branded backdrop elevates our brand and Stronger Together tagline. We stream live to our Facebook and YouTube channels. We're hoping to also stream on our LinkedIn and Instagram channels.

Episodes are recorded, giving viewers the opportunity to watch at their leisure. The SurveyMonkey feedback ensures we can continue to improve the viewing experience. Metrics such as reach, engagement and thru-plays are recorded, giving the charity a ready-made mechanism to report directly back to funders.

We’re receiving an increasing number of ‘ICW’ requests from our community which is fantastic and whilst it’s not yet reached the heady heights of 'The Graham Norton Show', guests are being confirmed through until the end of Feb 2022, at which point the charity will review this broadcast initiative and decide whether there will be a Series III. At this time (May 2021), my instinct is that it will become embedded as a permanent fixture in the charity's delivery schedule for the foreseeable future,” added Michael McGrath.

To View Series I (15 Episodes in 2020): CLICK HERE

To View Series II (Episodes in 2021): see below

SERIES: 2 , EPISODE 1: ICW – Ryan Ramsey 

Kicking off Series 2!
Date: Wednesday 6th January 2021
Time: 7.30pm
Host: Michael McGrath

To watch this episode: CLICK HERE

SERIES 2, EPISODE 2: ICW – Anthony Davidson

Mercedes-AMG F1 simulator driver & Former F1 Racing Driver
Date: Wednesday 20th January 2021
Time: 7.30pm
Host: Michael McGrath

To watch this episode: CLICK HERE

 

SERIES 2, EPISODE 3: ICW – Vicki Butler-Henderson

The Bird on TV Who Can Drive
Date: Wednesday 3rd February 2021
Time: 7.30pm
Host: Michael McGrath

To watch this episode: CLICK HERE

SERIES 2, EPISODE 4: ICW – Mike Elliott

Technology Director, Mercedes-AMG Petronas F1 Team
Date: Wednesday 17th February 2021
Time: 7.30pm
Host: Michael McGrath

To watch this episode: CLICK HERE

Tom Lawton

SERIES 2, EPISODE 5: ICW - Tom Lawton

British Designer, Uplifting Inventor & Daydreamer
Date: Wednesday 3rd March 2021
Time: 7.30pm
Host: Michael McGrath

To watch this episode: CLICK HERE

Gianluca Luisi

SERIES 2, EPISODE 6: ICW - Gianluca Luisi

Luisi21’s Guide to Life in Lockdown
Date: Wednesday 17th March 2021
Time: 7.30pm
Host: Michael McGrath

To watch this episode: CLICK HERE

James Ian

SERIES 2, EPISODE 7: ICW - James Ian

'JI says Hi' ... from Los Angeles
Date: Wednesday 31st March 2021
Time: 7.30pm
Host: Michael McGrath

To watch this episode: CLICK HERE

Chrissie Langley

SERIES 2, EPISODE 8: ICW - Chrissie Langley

Sport Physiologist, England Para-Football & Performance Lead
Date: Wednesday 14th April 2021
Time: 7.30pm
Host: Michael McGrath

To watch this episode: CLICK HERE

SERIES 2, EPISODE 9: ICW - Ross Brawn OBE

Managing Director of Motorsport for F1
Date: Wednesday 12th May 2021
Time: 7.30pm
Host: Michael McGrath

To watch this episode: CLICK HERE

SERIES 2, EPISODE 10: ICW - Aaron Whitnall

Operations Coordinator
Date: Wednesday 26th May 2021
Time: 7.30pm
Host: Michael McGrath

To watch this episode: CLICK HERE

 

SERIES 2, EPISODE 11: ICW - Andrew Robertson & Chris Howard

Reflections in Colour - in partnership with Muscular Dystrophy UK
Date: Wednesday 9th June 2021
Time: 7.30pm
Host: Michael McGrath

To watch this episode: CLICK HERE

SERIES 2, EPISODE 12: ICW - Nicola Millar & Rebecca Stewart

Founders of RARE Revolution and the RARE Youth Magazine
Date: Wednesday 23rd June 2021
Time: 7.30pm
Host: Michael McGrath

To watch this episode: CLICK HERE

Ross Lannon

SERIES 2, EPISODE 14: ICW - Ross Lannon

Cornish blogger, presenter & cheeky chap!
Date: Wednesday 16th August 2021
Time: 7.30pm
Host: Michael McGrath

To watch this episode: CLICK HERE

Ryan Ramsey

SERIES 2, EPISODE 15: ICW – Adam McEvoy

National Development Manager, Wheelchair Football Association
Date: Wednesday 8th September 2021
Time: 7.30pm
Host: Michael McGrath

To watch this episode: CLICK HERE

Jon Rey-Hastie

SERIES 2, EPISODE 16: ICW – Dr Jon Rey-Hastie

CEO, Pathfinders Neuromuscular Alliance
Date: Wednesday 29th September 2021
Time: 7.30pm
Host: Michael McGrath

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