The Power of 657! It's Not Just a Number...

At the heart of the Muscle Help Foundation is a fundraising initiative focused around the number 657. The charity's mission is to deliver 657 transformational Muscle Dream interventions, experiences or moments-in-time across the UK for vulnerable children and young people (8-28yrs) with Muscular Dystrophy. That’s one life-changing, cherished moment-in-time for every muscle in the human body. As you can see, 657 is not just a number, it's an opportunity. Can you help us deliver on this important promise?

We are looking for links to the number 657. We're keen establish mutually beneficial collaborations or creative fundraising connections around the number 657, where common goals and values are aligned.

By the end of June 2024, the charity will have delivered 553 Muscle Dreams with 104 to go to reach its overall 657 target. To deliver the remaining experiences via a combination of both virtual and in-person activities and programmes, the charity needs your support.

  • Got a link to the number 657?
  • Is there a connection to 657 in your business?
  • Got a brilliant 657 idea that you would like to talk to us about?

Get in touch and let's have a conversation.

There are many ways you can fundraise to support our 657 mission

  • First, how about setting a goal to raise £657.00 / £1,657 or more
  • Get creative and organise your own 657 fundraiser
  • How about a 657 Mindful Yoga Challenge
  • Or any timed event around 6 mins and 57 secs or 6hrs and 57secs!
  • Perhaps a 657 reps/squats/lunges fitness challenge at home or in your local gym
  • Or a 657 Cyclethon Challenge

Either way, check out our #powerof657 Fundraising Pack bursting with many creative ideas!

How about donating £6.57 / £16.57 / £165.57 / £650.00 or more

Click here to make your 657 donation. Through your fundraising efforts, you'll be making a real difference, helping the charity change lives and give hope to vulnerable children and young people (8-28yrs) across the UK living with the muscle wasting condition Muscular Dystrophy. Thank you!


Our Experiences, Interventions or Moments-in-Time

The charity's online Muscle Dream activities include bespoke wellbeing programmes delivered virtually that are focused on improving mental health and boosting emotional wellbeing. From Art, Laughter, Improv and Superhero programmes to Thriving/Flourishing and Mindfulness for Muscle Warrior Mums.

Every virtual moment-in-time is different, but its impact is always the same – these tailored Muscle Dream interventions are carefully designed to promote wellbeing, boost physiological and psychological wellness, improve confidence and communication skills, uplift morale and boost resilience as well as help participants celebrate their strengths. That's the #powerof657!

First of its kind ground-breaking research by clinical psychologists proves that ‘wish fulfilment experiences’ deliver transformational, life-enhancing benefits for children and young adults with life-limiting
conditions like Duchenne Muscular Dystrophy (DMD).

In partnership with the University of Hertfordshire, our powerful impact report academically validates and robustly evidences the purity of our work. From increased confidence, self-esteem, starting new hobbies, feeling empowered to achieve life goals and developing new skills, these are just some of the key outcomes for children, young people and young adults living with life limiting conditions like DMD that make up >96% of the charity's beneficiary audience.

It's believed that this is the only known research that has analysed in detail (both quantitative & qualitative data) the impact that personalised experiences such as learning a new skill, taking the controls of an aircraft and experiencing level flight or enjoying a bespoke immersive programme experience can have on the lives of those living with Muscular Dystrophy.



For our VIP beneficiaries, every Muscle Dream is an opportunity to realise their potential. For their family and friends, each one opens up a support network of like-minded individuals that are part of our distinctive tribal Muscle Warrior community, underpinned by a shared sense of belonging. That’s the power of our promise.
That’s the #powerof657.

We use cookies to ensure that we give you the best experience on our website.