Vision, Mission, Values
Vision
Hope, purpose, inspiration and empowerment for children, young people and their families in the UK with Muscular Dystrophy.
Mission
To deliver 657 transformational Muscle Dream experiences for children, young people and their families in the UK.
Values
Family-centred:
We personally host Muscle Dream experiences. We embrace our beneficiaries, their families and stakeholders into our Muscle Warrior Family.
Compassionate:
We care. We offer encouragement, kindness and understanding to our beneficiaries and their families.
Inclusive:
We treat everyone fairly and work to uphold equal opportunities in our delivery. We engage collaboratively with all our stakeholders.
Ethical:
We build trust and respect with beneficiaries, their families and stakeholders. This guides our decision-making and how we work.
Innovative:
We listen, welcome new ideas and challenge the status quo. We develop creative programmes and initiatives to achieve our mission.