Top TV personality, fitness role model and charity Patron, Lorraine Kelly, is backing the Muscle Help Foundation’s latest ‘feel good and do good’ fundraising campaign which aims to raise vital funds for its transformational Muscle Dream activities designed for children and young people with the muscle wasting disease, Muscular Dystrophy (MD) and allied neuromuscular conditions.
Entitled #fitforafiver, the campaign urges people across the nation to ‘lose a few pounds and simply get #fitforafiver’.
Once participants have located a fitness centre near to them that is taking part in this initiative, they can then donate £5 online via the charity’s dedicated #fitforafiver campaign page (hosted by MHF’s dedicated online fundraising partner Golden Giving) and attend the session, knowing that they are getting fit and giving back at the same time!
Several gym and fitness partner organisations have already signed up, including the UK’s leading budget gym operator Xercise4less who currently have 35 clubs with over 250,000 active members.
|Lorraine Kelly (pictured below doing a ‘Muscle Warrior’ salute) said:|
“I’m a huge fan of staying fit, eating healthily and having confidence in your body whatever your age, shape or size. Therefore, I’m right behind The Muscle Help Foundation’s #fitforafiver campaign which not only encourages everybody to participate in a fitness class but will raise much-needed funds for this amazing cause.
Please help us create as many ‘once-in-a-lifetime’ experiences as possible by participating in this win-win campaign, whereby you get fit and our young recipients get to enjoy a magical ‘Muscle Dream’.”
MHF’s CEO, Michael McGrath, himself diagnosed with MD at the age of 18yrs and who is the first disabled person to have successfully led expeditions to both the North and South Poles, said: “January has come around once again, so what better time than now to launch a campaign that encourages people to get fit, whilst also donating to our charity. Now’s the time to feel good, do good and get #fitforafiver!”
The Muscle Help Foundation (MHF) is an award-winning, niche family charity that delivers life-changing, highly personalised experiences, known as ‘Muscle Dreams’, for children and young people in the UK with Muscular Dystrophy (MD) and allied neuromuscular conditions. The charity aims to deliver 657 Muscle Dreams, the total number of muscles in the human body.
Lydia Drukarz, Director
Wavelength Public Relations
M. 07977 454180
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