In Conversation With (ICW) – Series 1


As a direct result of COVID-19, the Muscle Help Foundation charity moved quickly to establish a new virtual initiative called ‘In Conversation With’ (ICW) created with one objective – to help our beneficiaries and families across the country feel less isolated and more connected.

‘In Conversation With’ (ICW) is an online broadcast initiative made up of standalone episodes where interesting guests and personalities are invited to share positive stories and lockdown insights together with tips and takeaways.

Michael McGrath, CEO, The Muscle Help Foundation said:

“Having distractions and things to look forward to makes life a little easier – that’s why our ‘In Conversation With’ (ICW) broadcast project was conceived. Our beneficiaries are extremely vulnerable; I know that our families are all shielding as I have, since March 2020 – for many, that’s now over 100 days!

‘In Conversation With’ (ICW) offers an informal bi-weekly platform where guests, with specifically our audience in mind, share stories and insights – the hosts role is to encourage free-flowing chatter, focusing on different aspects of their lives but also some occasional fun in getting up close and personal.

I wanted it to be a positive, uplifting, and inspirational space, enabling our community to directly engage with interesting guests by for example asking questions in real-time and posting comments – talk about making your audience feel special, connected and very much a part of the conversation.”

“A split screen shows the host alongside the guest who can also include slides, images and interesting content to support their episode. All viewer activity is monitored, allowing for robust safeguarding. There’s a charity branded backdrop that elevates the charity’s brand. We stream live to our Facebook and YouTube channels. We plan to also stream on LinkedIn and Instagram.

Episodes are recorded, giving new viewers the opportunity to watch at their leisure. The SurveyMonkey feedback ensures we can continue to improve the viewing experience. Metrics such as reach, engagement and thru-plays are recorded, giving the charity a ready-made mechanism to report directly back to funders.

We’re receiving an increasing number of ‘ICW’ requests from our community which is fantastic and whilst it’s not yet reached the heady heights of The Graham Norton Show, guests have been confirmed through until the end of the year. It’s gathering momentum - my instinct is that this initiative will become embedded as a fixture in our delivery schedule for the foreseeable future,” added Michael McGrath.

‘IN CONVERSATION WITH’ EPISODES – 2020 SCHEDULE
Scroll down for the latest episode

SERIES 1, EPISODE 1: In Conversation With – Ryan Ramsey

Former Royal Navy Submarine Commander
Date: 15th May 2020
Time: 11.45am
Host: Michael McGrath
To watch this episode: CLICK HERE

SERIES 1, EPISODE 2: In Conversation With – Sue Duraikan

Family Communication in Times of Adversity
Date: 29th May 2020
Time: 2pm
Host: Michael McGrath
To watch this episode: CLICK HERE

SERIES 1, EPISODE 3: In Conversation With – Jon Bolding

England Powerchair Football Captain
Date: Friday 12th June 2020
Time: 2pm
Host: Jake Kanter, Journalist & Charity Volunteer
To watch this episode: CLICK HERE

SERIES 1, EPISODE 4: In Conversation With – Fay Sharpe

Enhancing and Enriching Lives with Limited Outdoor Access
Date: Friday 26th June 2020
Time: 2pm
Host: Sarah Lowther, Radio Presenter, Event Host & Volunteer
To watch this episode: CLICK HERE

SERIES 1, EPISODE 5: In Conversation With – Naomi & Leah

Life, Laughter, Love & Lockdown
Date: Friday 10th July 2020
Time: 4pm
Host: Michael McGrath
To watch this episode: CLICK HERE

SERIES 1, EPISODE 6: In Conversation With – Andy Wilman

All about 'The Grand Tour' from the Executive Producer
Date: Friday 24th July 2020
Time: 4pm
Host: Jake Kanter, Journalist & Charity Volunteer
To watch this episode: CLICK HERE

SERIES 1, EPISODE 7: In Conversation With – Erin Prior

Sport Psychology: Balancing Performance & Athlete Wellbeing
Date: Friday 7th August 2020
Time: 4pm
Host: Michael McGrath
To watch this episode: CLICK HERE

SERIES 1, EPISODE 8: In Conversation With – Dr Minha Rajput-Ray

The Integrated Medicine Toolbox for Maintaining Wellbeing during Covid-19 and Beyond.
Date: Friday 21st August 2020
Time: 4pm
Host: Michael McGrath
To watch this episode: CLICK HERE

SERIES 1, EPISODE 9: In Conversation With – Jack Rutter

Overcoming Adversity, Elite Sport, Paralympics & Rolo, his dog!
Date: Friday 18th September 2020
Time: 4pm
Host: Jake Kanter
To watch this episode: CLICK HERE

SERIES 1, EPISODE 10: In Conversation With – Gordon Robertson

Chief Porsche Driving Consultant & Muscle Warrior Advocate
Date: Friday 2nd October 2020
Time: 4pm
Host: Michael McGrath
To watch this episode: CLICK HERE

SERIES 1, EPISODE 11: In Conversation With – Jason Smith

Drone Pilot & Muscle Warrior Volunteer
Date: Friday 16th October 2020
Time: 4pm
Host: Michael McGrath
To watch this episode: CLICK HERE

SERIES 1, EPISODE 12: In Conversation With – Harriet Brady-Jackson

Living Life with Laughter
Date: Friday 30th October 2020
Time: 4pm
Host: Michael McGrath
To watch this episode: CLICK HERE

WEEK 13: Rewatch In Conversation With Ryan Ramsey

When we realised our 13th episode fell on Friday 13th, we thought we wouldn't tempt those technology gremlins but instead invite you to celebrate with us where this series began and watch our first episode again.
Date: Whenever you want!
Time: Whatever time suits you!
To rewatch this episode: CLICK HERE

SERIES 1, EPISODE 14: In Conversation With – Howard Webb

Tales from the Man in The Middle
Date: Friday 27th November 2020
Time: 4pm
Host: Michael McGrath

To watch this episode: CLICK HERE

SERIES 1, EPISODE 15: In Conversation With – Lorraine Kelly

From TV & celebrity interviews to all things Antarctica & penguins!
Date: Wednesday 9th December 2020
Time: 7pm
Host: Michael McGrath

To watch this episode: CLICK HERE

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