“We are delighted to be working with Michael and The Muscle Help Foundation, an extraordinary charity that I know works tirelessly behind the scenes to change lives and give hope. I have known Michael for several years; he is such an inspiring role model for young people, whether they have Muscular Dystrophy or not. My son and I were privileged to work as volunteers with him and his team during the charity’s flagship 2012 Games Inspired Muscle Dreams programme last summer at the Paralympic Games. It was a humbling experience and one that we will never forget”, said Lydia Drukarz, a Director of Wavelength PR.
McGrath is enthusiastic about the appointment of Wavelength PR and the prospects it brings for the charity. “As a small but growing family charity in the Muscular Dystrophy space with ambitious plans for 2014 and beyond, this is a key appointment. I was looking for a passionate PR partner that knew about our work, a partner that could grow with us. Key to our decision-making process was the need to identify a progressive PR business with a proven track-record, to help deliver results based on a very focused plan of action and selecting an agency that also has a particular affinity with Hertfordshire where the charity is based.”
Based in Bushey, Hertfordshire, Wavelength PR comprises of two highly experienced PR experts, Lydia Drukarz and Paul Atkinson. The agency was established in 2010 but Drukarz and Atkinson have over 35 years’ combined experience in the PR and marketing industry. The company specialises in promoting brands, businesses and services across corporate, entertainment, charity/not-for-profit, lifestyle, literary, property, travel/tourism and financial/accountancy sectors. Their expertise is in creating first class, bespoke PR campaigns for each of their clients. Lydia Drukarz says: “We don’t believe in the ‘one size fits all’ type of campaign. Understanding our client’s businesses and their needs and providing a personal one-to-one approach is key to our company ethos.”
Wavelength PR will also reinforce the link between Michael McGrath, the charity’s CEO, and the work of MHF. McGrath is an experienced and inspiring motivational business speaker, who specialises in both private and public sector engagements. He was himself diagnosed with the genetic, muscle-wasting disease, Muscular Dystrophy, when he was 18yrs and is currently the first and only disabled person in the world to have successfully led expeditions to both the North and South Poles.