The Muscle Help Foundation (MHF) has partnered with Exeter-based DontSendMeACard.com offering users the opportunity to select from a range of branded charity e-cards this Christmas instead of spending money on buying printed cards. It’s estimated that over a billion cards will be burnt or dumped after the Christmas season.
|Michael McGrath said: “Once an e-card is selected, the user can then donate the amount that would have been budgeted for a card in support of our cause. It’s an easy feel-good way of supporting our cause this Christmas. Not only that but the e-card recipient will actually see that the sender has donated to our charity, and is then invited to do the same. For those looking to cut down on Christmas waste (that’s most of us!), this fundraiser will we hope appeal – it’s a win-win!”
“We’re inviting all of our supporters to give the cost of cards to our charity and in so doing, contribute towards our Muscle Dream experiences designed for children and young people with muscular dystrophy. As a new fundraising initiative, I believe it’s a great alternative to the £1.6bn spent annually on greeting cards in the UK.”
Founded by a collaborative of Exeter-based web designers and developers including Alex Furness of Future Imaging, and web solutions provider Web Engineer, and is supported by the Seedbed Accelerator programme at The Dartington Hall Trust.
|Alex Furness said:“DontSendMeACard is able to typically give 110% of the original amount donated to the charity after processing fees and Gift Aid. Our ultimate objective is for our users to create a follow-on effect of e-cards and donations. By one person deciding that this is a good idea, it results in their network seeing that they donated and being invited to do the same.”|
NOTE: According to the Greetings Card Association, £1.6 billion was spent on greetings cards last year, with the Christmas boxed card category worth £200 million, and sales of single Christmas cards valued at £174.6 million in 2014.