Logo Guidelines

Using the MHF and/or pole2pole logo

There are guidelines for the use of these logos which must be consulted prior to any use

Organisations downloading these logos are asked to notify The Muscular Help Foundation (MHF) by e-mail by clicking here

If there are questions about applying the MHF and/or pole2pole guidelines or if these guidelines do not address your situation, need or question, please e-mail us by clicking here

Logos for use

• MHF black & white logo
• MHF colour logo
• MHF colour EPS logo
• pole2pole Black & white logo (gif 166KB)
• pole2pole Colour logo (gif 206KB)
• pole2pole Colour EPS logo (eps 424KB)
• pole2pole Colour Windows Meta File (wmf KB)

Guidelines for use of the MHF and/or pole2pole name, logo and materials

The MHF and pole2pole logos symbolize the goals, objectives, values, messages, and strategies of the charity

It will be used to brand all communication of the charity, provide a visual identity for use by everyone involved in activities of the charity as well as for sponsors and partners to show their support for and involvement in the charity

MHF and/or pole2pole does not endorse commercial products or services. Thus, the name and logo cannot, without prior written consent, be used in any manner that suggests a direct product and services endorsement

MHF and pole2pole was chosen after due consultation with project team members and representatives who support the charity

The use of the MHF and/or pole2pole logos

There will be a number of events and/or campaign's that may include press activity across the UK, Europe and worldwide. It is therefore desirable that the MHF and/or pole2pole logo be used as widely as possible. Within this context of extensive, open usage of the logo, the following simple rules apply –

1. Because it represents the identity of the charity and/or an event or program, the name and logo can only be used as designed and produced and as available from MHF
2. The design of the MHF and pole2pole logos CANNOT be changed or edited in any way
3. MHF may choose to accompany its logo by text reinforcing particular messages in line with promotional campaigns in support of projects
4. As long as the activities, products and materials are consistent with the goals, objectives and messages of the charity, the name [MHF, Muscle Help Foundation and Muscular Help Foundation and pole2pole] and logos can be used without permission for the following activities or products:

- Information and promotional campaigns

- Awareness activities

- Newsletters and journal articles

- Websites

- Radio and Television Programmes, or advertisements

- Conferences and seminars

- Promotional items

Use of the MHF and/or pole2pole name and logos that require permission

The charity [MHF] and/or pole2pole does not endorse commercial products or services. Thus, the name/s and logo/s cannot be used in any manner [without prior written consent] that suggests a direct product and services endorsement. In particular, it cannot be used for:

Printing it in conjunction with other organisational or commercial company names [contact MHF for permission]

Using it with other messages not linked to projects such as pole2pole [contact MHF for permission]

Where permission is required to use the MHF and/or pole2pole logo/s at national or international level, contact MHF by email us by clicking here

Policy for Duplicating MHF and/or pole2pole Promotional Materials

Promotional products produced for MHF and/or pole2pole are in the public domain and are not copyrighted, so they can be freely used, reproduced and disseminated without permission

However, when printing and reproducing any MHF and/or pole2pole products, organisations must only do this for events and actions consistent with the goals and stated objectives of the charity

Printing and reproduction of MHF and/or pole2pole materials that do not require permission

Addition of organisation's name, logo, telephone number, fax number, or Web site address to any MHF and/or pole2pole product

Addition of the following or similar statements to MHF and/or pole2pole products:

"XXX supports the aims of MHF and/or pole2pole"
"Reprinted as an educational service in support of MHF and/or pole2pole"
"Provided by XXX in support of MHF and/or pole2pole"

Printing and reproduction of materials that require permission

Revising or editing the content of MHF and/or pole2pole products

To request approval of revised MHF and/or pole2pole products, please e-mail us by clicking here and provide a description of ~

- the organisation

- what will be changed and why; and,

- how the revised product will be disseminated and used

Restrictions for Printing and Reproduction of the MHF and/or pole2pole materials

Commercial brands or product names or logos CANNOT be added to any MHF and/or pole2pole products without prior written application and written consent from the charity

MHF and/or pole2pole products cannot be sold for a profit but can be sold to recover printing and distribution costs

Logo Original Concept Design

The Muscular Help Foundation would like to thank the creator of the original concept of our pole2pole logo, Jake Hemming. At the time of design, Jake Hemming was a student at Weydon School in Farnham, Surrey

Logo Design Interpretation